Raising Your Profile

In this economy of depressed markets and money-conscious investors, the cost of raising capital or your stock’s profile is not only getting higher but the ROI is practically non-existent. It seems like every company is working harder and spending more on investor relations and marketing campaigns but yielding far less results.

In raising your stock’s profile, nothing is more important than building solid relationships, creating opportunities to pitch investors and differentiating your company to attract new investors. Reaching new investors is the most expensive and time consuming part of an investor relations strategy, yet it is an often fruitless process – especially for small cap companies like those listed on the Canadian TSX Venture or the US’ OTCBB exchanges.

If your company is going to spend any money on an IR or marketing campaign to raise the profile of your company’s stock, you better make sure that you have put in place the right corporate branding that targets investors and not just your clients. If you don’t, you may lose thousands of dollars in investments from investors that would have otherwise been interested in your company’s stock but invested elsewhere because your lack of a corporate image. » Read more: How to Use Video in Your Investor Relations Strategy

Raising Your Profile

In this economy of depressed markets and money-conscious investors, the cost of raising capital or your stock’s profile is not only getting higher but the ROI is practically non-existent. It seems like every company is working harder and spending more on investor relations and marketing campaigns but yielding far less results.

In raising your stock’s profile, nothing is more important than building solid relationships, creating opportunities to pitch investors and differentiating your company to attract new investors. Reaching new investors is the most expensive and time consuming part of an investor relations strategy, yet it is an often fruitless process – especially for small cap companies like those listed on the Canadian TSX Venture or the US’ OTCBB exchanges.

If your company is going to spend any money on an IR or marketing campaign to raise the profile of your company’s stock, you better make sure that you have put in place the right corporate branding that targets investors and not just your clients. If you don’t, you may lose thousands of dollars in investments from investors that would have otherwise been interested in your company’s stock but invested elsewhere because your lack of a corporate image.

Respect Your Investors

Investors need to know that you respect them. No one will invest in a company with a website they don’t understand or written in another language. These days, no one will invest in a company that spends little or no money on their corporate image. Luckily, changing the way you present to investors is simple. An easy first step is to incorporate professionally produced investor-geared videos into your program. » Read more: How to Use Video in Your Investor Relations Strategy