Posts Tagged ‘Investments’

How to Use Video in Your Investor Relations Strategy

January 11th, 2010

Raising Your Profile

In this economy of depressed markets and money-conscious investors, the cost of raising capital or your stock’s profile is not only getting higher but the ROI is practically non-existent. It seems like every company is working harder and spending more on investor relations and marketing campaigns but yielding far less results.

In raising your stock’s profile, nothing is more important than building solid relationships, creating opportunities to pitch investors and differentiating your company to attract new investors. Reaching new investors is the most expensive and time consuming part of an investor relations strategy, yet it is an often fruitless process – especially for small cap companies like those listed on the Canadian TSX Venture or the US’ OTCBB exchanges.

If your company is going to spend any money on an IR or marketing campaign to raise the profile of your company’s stock, you better make sure that you have put in place the right corporate branding that targets investors and not just your clients. If you don’t, you may lose thousands of dollars in investments from investors that would have otherwise been interested in your company’s stock but invested elsewhere because your lack of a corporate image. » Read more: How to Use Video in Your Investor Relations Strategy

USD Information And Accurate Currency Information For Investors – All Available At Allamericandollar

January 3rd, 2010

As more and more information on investing becomes available online, a growing number of regular people are beginning to invest their own money and savings. Exactly what does it mean to invest? This means that you purchase financial instruments such as the stocks and bonds of various companies, or you choose to allow fund managers at banks and other investment organizations to purchase such instruments for you.   Financial investors, however, often need real-time access to up-to-date USD information and accurate currency information. USD information, for example, is extremely useful for anyone who owns stocks and bonds and is trying to work out their value. An investor in this situation would need information on how well the US dollar is doing and whether it would be worth it to buy or sell stocks and bonds that are traded in US dollars.   On the other hand, financial investors who have invested in financial instruments outside of the United States would find accurate currency information extremely useful, as their investments would not be traded in US dollars but in other currencies. They therefore need accurate and precise information on how much other currencies are worth in relation to the US dollar. The USD information and accurate currency information found on the Allamericandollar website is extremely useful for these investors.   A growing number of investors are also choosing to invest in the forex market. This deals in the buying and selling of foreign currencies on a global market. Most people know that the exchange rate determines exactly how much of another currency you can buy with a certain amount of US dollars, for example. The question, then, is what is the exchange rate at any given time? Investors need to have access to real-time updated USD information and accurate currency information so that they can make decisions on what to invest in.   Investors who make the mistake of not securing access to updated USD information and accurate currency information find themselves basing their investing decisions on numbers and information that is old and outdated, thus increasing the risk that they make the wrong choices and lose money on their investments. Every investor is out to make a profit, and it therefore pays to have a sure source of USD information and accurate currency information.   Another use that investors may have for the Allamericandollar website is as an indicator of how well the economy is doing. Generally, how well the American economy is doing is reflected in the strength of the American dollar. The better the state of the economy, the stronger the US dollar. And the stronger the US dollar, the more of foreign currencies you are able to buy with the same amount of US dollars. This means that investors can use the exchange rates as a good indicator of how well the economy is doing and whether they should buy or sell investments.

How to Use Video in Your Investor Relations Strategy

December 30th, 2009

Raising Your Profile

In this economy of depressed markets and money-conscious investors, the cost of raising capital or your stock’s profile is not only getting higher but the ROI is practically non-existent. It seems like every company is working harder and spending more on investor relations and marketing campaigns but yielding far less results.

In raising your stock’s profile, nothing is more important than building solid relationships, creating opportunities to pitch investors and differentiating your company to attract new investors. Reaching new investors is the most expensive and time consuming part of an investor relations strategy, yet it is an often fruitless process – especially for small cap companies like those listed on the Canadian TSX Venture or the US’ OTCBB exchanges.

If your company is going to spend any money on an IR or marketing campaign to raise the profile of your company’s stock, you better make sure that you have put in place the right corporate branding that targets investors and not just your clients. If you don’t, you may lose thousands of dollars in investments from investors that would have otherwise been interested in your company’s stock but invested elsewhere because your lack of a corporate image.

Respect Your Investors

Investors need to know that you respect them. No one will invest in a company with a website they don’t understand or written in another language. These days, no one will invest in a company that spends little or no money on their corporate image. Luckily, changing the way you present to investors is simple. An easy first step is to incorporate professionally produced investor-geared videos into your program. » Read more: How to Use Video in Your Investor Relations Strategy