Investor Relations

The issue of anonymity has plagued the public relations industry ever since the advent of digital media. On one hand, anonymity allows for greater voice and opinion. As this theory goes, commentators, such as an employee at a company that is engaged in illegal activity, would not post to a media site if not for the protection of anonymity.

The same goes for consumers, who under anonymity feel more comfortable reviewing, chastising, and criticizing a company or product. Then, there’s the counter argument, that anonymity coarsens public discourse, and provides a water cooler for ugly, offensive remarks.

It also erodes the value of comments themselves. Without transparency, anyone can say anything at any time without impunity. The media knows that continued lack of accountability will kill what has become a golden goose of online reporting — comments, which can often attract more readership than the article itself and provide a scorecard for editors to determine what is most interesting to any given audience.

Some media are already moving to add a new level of transparency, and along with it, authenticity, to their reader comments. The Sun Chronicle in Attleboro, Mass., recently introduced a new system that requires commenters to register their names, addresses, phone numbers, and credit card numbers.
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Innovations in computer and information technology make our life so easy and comfortable. As everything changes with the technology, marketing concepts are also changing now. Marketers now move towards making very active social media presence, so that, they better convey their massage to stakeholders and build reputation.

Interactive social media is the best tool of Public Relations now and businesses are much depended on it. Public relations (PR) is one of the important strategy of marketing communication mix. It is used by marketers for building a good reputation among their stake holders and other business partners and for promoting their businesses too. Public relation is the very old technique used by people for maintaining their public image. Traditionally, organizations used press releases, brochures and annual reports for getting publicity but now these tools don’t provide the same results.

Now, there is a world of IT and world becomes global village. Everyone easily get the desired information while staying at home through Internet. So that’s why, businesses start providing online marketing facilities and developing e.commerce websites. Customers prefer to use internet for getting solutions of their problems and even for doing shopping and making interactions. Social media is become everyone’ s need now. People use this for sharing ideas, making friends, uploading and sharing pictures and videos, exchanging views and specially for maintaining their own image. There are many sources of social media but Twitter and Facebook are the two most important. You find almost every company’s link on Facebook and twitter now. Marketers use these sites for Public Relations.
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Although very different in practice, public relations and journalism are also professions that share many similar attributes and functions. More importantly, they are undisguisably co-dependent. In March 2010, Australian news analysis and commentary website Crikey and the Australian Centre for Independent Journalism found that across 10 hard-copy papers, nearly 55% of stories analysed were driven by some form of public relations. Therefore while PR relies on journalists to use their press releases and promote their cause, journalists are also relying on the work of PR officials to produce and source news.

At the same time, the current mediasphere and news climate has heralded many more overlaps between journalism and PR as traditional media moves online and the untrained citizen journalist and blogger is infringing on the market share of ‘news’ – once the sole domain of the journalist. As the hard copy newspaper diminishes, so too do journalism jobs meaning that more and more reporters and previous press workers are jumping ship to PR.

While the distinctions between the two are blurring, here’s a reminder of the inherent differences between journalism and PR.
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