Investor Relations

Every day, hundreds of so-called experts are quoted in the newspapers, on the radio, on news-oriented Web sites and on television. Yet advertising in these same media costs thousands of dollars. We never seem to question the budget line for advertising expenses, yet we often balk at adding a line for public relations services. How [...]

The issue of anonymity has plagued the public relations industry ever since the advent of digital media. On one hand, anonymity allows for greater voice and opinion. As this theory goes, commentators, such as an employee at a company that is engaged in illegal activity, would not post to a media site if not for [...]

Innovations in computer and information technology make our life so easy and comfortable. As everything changes with the technology, marketing concepts are also changing now. Marketers now move towards making very active social media presence, so that, they better convey their massage to stakeholders and build reputation. Interactive social media is the best tool of [...]