Archive for November, 2009

How You Can Make Media Relations Effective

With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they’re trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across?Many are misinformed about the press. In [...]

What is Public Relations

Public Relations includes a variety of tactics that strengthen your credibility, enhance your image, develop goodwill or influence public opinion. As The Public Relations Institute of Australia defines it – PR is a two-way communication between an organisation and its publics.Put simply PR involves communicating who you are, what you do, why you do it [...]

Money Laundering in relation to KYC norms

MONEY LAUNDERING IN RELATION TO KYC Money laundering, in a layman’s term means to clean dirty money. Literally it means concealing or disguising illicit income in order to make it appear legitimate. According to Black’s  Lexicon, the term Laundering is referred to describe investment or other transfer of money flowing from racketeering, drug transactions and other [...]

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